The Front Door Test: Homepage Web Design Lessons from Dearborn Street

The best storefronts on Dearborn Street in Englewood tell you everything in one glance: what they sell, who it is for, whether you belong inside. Your homepage is that front door, and most fail the five-second test.

The five-second test

Show a stranger your homepage for five seconds. Can they say what you offer, where you are, and what to do next? If not, no amount of clever web design below the fold will save it.

One page, one job

A homepage is not a filing cabinet. It routes people: new customers to services, regulars to hours and booking, Google to your location. Everything else is a hallway to somewhere — and hallways should lead somewhere, which is the core of every website redesign in Englewood we take on.